Happy Franksgiving!

The Fireside—News and Views from The Living New Deal

Happy Franksgiving!

President Abraham Lincoln had proclaimed in 1863 the last Thursday in November as a national holiday for giving thanks. But in 1939, retailers feared that a late Thanksgiving that year (November 30) could hurt Christmas sales. Traditionally, the Christmas shopping season began the day after Thanksgiving, but President Roosevelt decided to move the date up a week, to the second-to-last Thursday of November. Much upheaval, protest and comedy ensued, leading some to deride the holiday as “Franksgiving.” Democrats favored the switch 52% to 48%, according to a Gallup Poll, while Republicans opposed it 79% to 21%. Americans overall were opposed. That year, twenty-three states and the District of Columbia recognized the holiday on November 23; twenty-two states preserved the traditional date, which some called the “Republican” Thanksgiving; and three states celebrated the holiday in both weeks. Popular comedians of the day, Burns and Allen, Jack Benny and the Three Stooges joked about the confusion over when to observe Thanksgiving Day. A 1941 Commerce Department survey found no significant expansion of retail sales due to the change, and Congress voted to designate the fourth Thursday in November of each year as Thanksgiving Day. Roosevelt went along and signed the bill.

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